Customer Data Platform
A unified database that aggregates customer signals from disparate sources into a single source of truth.
Category
Architecture
Term ID
customer-data-platform
Related
4 Terms
Status
Defined
01 — The Deep Dive
Understanding the Mechanics
A CDP acts as the central nervous system for customer data, ingesting behavioral signals from web, email, and product interactions to create a persistent, resolute profile used for downstream activation.
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