Lead Routing (Weighted)
Distributing leads not just by 'round robin,' but by rep performance, territory value, or current quota attainment.
Category
RevOps
Term ID
lead-routing-weighted
Related
0 Terms
Status
Defined
01 — The Deep Dive
Understanding the Mechanics
Weighted routing optimizes revenue per lead. Instead of treating all reps as equal, it feeds the best leads to the closers who are most likely to win them.
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