Net Revenue Retention
The percentage of recurring revenue retained from existing customers, including expansion and minus churn.
Category
Philosophy
Term ID
net-revenue-retention
Related
4 Terms
Status
Defined
01 — The Deep Dive
Understanding the Mechanics
NRR is the 'holy grail' metric. >100% NRR means the business grows even without adding a single new customer. It proves that your product solves an expanding problem.
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