Time to Value
The duration between purchase and the customer realizing the product's promise.
Category
Philosophy
Term ID
time-to-value
Related
4 Terms
Status
Defined
01 — The Deep Dive
Understanding the Mechanics
TTV correlates directly with churn. The longer a customer waits to feel the 'aha' moment, the colder the relationship gets. Great onboarding systems minimize TTV to near zero.
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