Cold Call
The direct, unsolicited telephonic initiation of a business relationship.
Category
Process
Term ID
cold-call
Related
4 Terms
Status
Defined
01 — The Deep Dive
Understanding the Mechanics
The cold call is the fastest feedback loop in sales. In a digital world, it remains a potent tool for cutting through the noise, provided it is executed with relevance and respect for the prospect's time.
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