Intent Data
Behavioral signals that indicate a company is actively researching a solution.
Category
Data
Term ID
intent-data
Related
4 Terms
Status
Defined
01 — The Deep Dive
Understanding the Mechanics
Intent Data aggregates digital footprints—such as reading articles on G2, visiting specific competitor comparison pages, or searching for keywords—to identify companies 'in market'. It shifts the sales motion from 'generating demand' to 'capturing demand'.
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