Lead Scoring
A quantitative model used to rank prospects based on their estimated value and readiness to buy.
Category
Process
Term ID
lead-scoring
Related
4 Terms
Status
Defined
01 — The Deep Dive
Understanding the Mechanics
Lead Scoring replaces 'gut feel' with math. By assigning point values to firmographic fit (explicit) and behavioral engagement (implicit), we ensure sales energy is focused on the highest-probability targets.
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