Sales Velocity

A compound metric measuring the speed at which opportunities move through the pipeline to revenue.

Category
Process
Term ID
sales-velocity
Related
4 Terms
Status
Defined
01 — The Deep Dive

Understanding the Mechanics

Sales Velocity is the true measure of pipeline health. It calculates revenue per day by multiplying opportunities, value, and win rate, then dividing by the sales cycle length. Increasing velocity is the fastest path to growth.

Related Concepts

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