Sequencing
The algorithmic scheduling of multi-channel touchpoints to guide a prospect toward a conversation.
Category
Process
Term ID
sequencing
Related
4 Terms
Status
Defined
01 — The Deep Dive
Understanding the Mechanics
Sequencing is the antidote to 'checking in'. It is a deliberate, pre-architected series of value-driven interactions designed to elicit a response through persistence and relevance.
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